How Marketing Has Become the Core of Business Strategy

By / Curated / / 2 minutes of reading

In the influential article “Marketing Is Everything” by Regis McKenna, published in Harvard Business Review, the author explores how marketing has evolved from being one of many business functions to the central driver of a company’s success. Below are the key takeaways and their relevance in today’s business landscape: 1. Marketing as a Strategic Imperative […]

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The Importance of Marketing in Real Estate: Strategies for Successful Brokerages in Tampa

By / Original / / 5 minutes of reading

The real estate market is fiercely competitive, especially in dynamic urban markets like Tampa, Florida. In a city known for its fast-growing real estate sector, marketing becomes essential for distinguishing a brokerage, building a recognizable brand, and attracting clients. For real estate professionals, effective marketing is not just a way to promote listings but also

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